Ten years in the making.
Yours before the world's.

The Founders Launch is the first release of the RUULE System. Most training loads muscles. RUULE is built around how the body connects to what it moves. This is your chance to be part of it first.

Apply now→ Founding Members open. Selected tiers limited.
What this means

Not a product launch. A first release.

RUULE is not for sale yet. The Founders Launch is the first time anyone outside the company trains with the system. Five hundred people, chosen by application, before the world.

Be first

You feel it before anyone else.

For over a decade we've been building a new category of human performance. The Founders Launch is the first chance to experience the RUULE System before global release. No scripts. No fake testimonials. Just real people feeling something new.

Who we're looking for

Athletes
Trainers
Therapists
Golfers
Tennis players
Weekend warriors
Recovering from injury
Moving better for life

What founders receive

  • Priority product access
  • Limited founder pricing
  • Early product releases
  • Founders community access
  • Beta testing opportunities
  • A direct line into future product development
  • Invitation-only events
Founder Edition — numbered #001 → #500

Better information.
Better movement.

Apply to the Founders Launch→

Numbered Founder Editions for selected Founders. The first release of the RUULE System.

Five ways in.

Signing up makes you a Founding Member. Everything past that is earned or selected.

  1. 1

    Founding Member

    Sign up

    Register and you are in. Founders Pricing and early access at release.

  2. 2

    Founding Mover

    Earn it

    Move with the interfaces, then post and tag @ruule.co and @eluur.co.

  3. 3

    Founding Creator

    By selection

    Product at Founders Pricing, and you make video showing how you use it.

  4. 4

    Founding Ambassador

    By invitation

    Selected for consistently strong content, teaching others and carrying the philosophy.

  5. 5

    Founding Athlete or Coach

    By invitation

    Selected athletes, trainers, therapists and coaches who lead the movement early.

Become a Founding Member

Three fields. Your next step arrives by email.

Go further than
Founding Member.

Sign up and you are a Founding Member. This is how you become a Mover, and how we select Creators, Ambassadors and Athletes. It takes a short video. Applying does not guarantee a spot. We review every video and reach out to the founders we select.

Your video

60 to 90 seconds

  • Who you are and what you do.
  • How you train or move, and your relationship to movement.
  • Why you would be a good fit to represent RUULE.
How to submit

Record on your phone, then upload the video to YouTube (unlisted), Vimeo, Loom, or Google Drive. Paste the shareable link below and set it so we can view it.

Your application is in.

Thank you for applying to the Founders Launch. We review every video and will reach out to the founders we select. Keep an eye on your inbox.