Ten years in the making.
Yours before the world's.
The Founders Launch is the first release of the RUULE System. Most training loads muscles. RUULE trains the communication between the brain and the body. This is your chance to be part of it first.
Not a product launch. A first release.
RUULE is not for sale yet. The Founders Launch is the first time anyone outside the company trains with the system. Five hundred people, chosen by application, before the world.
You feel it before anyone else.
For over a decade we've been building a new category of human performance. The Founders Launch is the first chance to experience the RUULE System before global release. No scripts. No fake testimonials. Just real people feeling something new.
Who we're looking for
What founders receive
- Priority product access
- Limited founder pricing
- Early product releases
- Founders community access
- Beta testing opportunities
- A direct line into future product development
- Invitation-only events
Better information.
Better movement.
Apply to the Founders Launch→
500 spots. Numbered Founder Editions. The first release of the RUULE System.
Apply with a video.
The Founders Launch application is a short video. We want to see you, hear how you move, and understand why you would represent the RUULE movement. Applying does not guarantee a spot. We review every video and reach out to the founders we select.
60 to 90 seconds
- Who you are and what you do.
- How you train or move, and your relationship to movement.
- Why you would be a good fit to represent RUULE.
Record on your phone, then upload the video to YouTube (unlisted), Vimeo, Loom, or Google Drive. Paste the shareable link below and set it so we can view it.
Your application is in.
Thank you for applying to the Founders Launch. We review every video and will reach out to the founders we select. Keep an eye on your inbox.